The purpose of the survey, as said on the VALS site, is to "find out about a person's product ownership, media preferences, hobbies, additional demographics, or attitudes". My professor wants me to relate my survey results to my "purchasing habits".
According to my results, I am an "Experiencer" and an "Innovator". The descriptions of an 'Experiencer' surprisingly do represent me. I have worked for over four years at a retail store, so any type of new fashion trend is quick to reach my knowledge. It nailed the fact that I spend most of my money on entertainment (vinyl records galore) and socializing (movies with friends, out to eat with friends, etc). However, I do disagree with the statement that "Their purchases reflect the emphasis that they place on looking good and having 'cool' stuff" because I buy clothes so that I feel comfortable; not for trying to look good or suit other people. Also, I do not care about having "cool" stuff because what is cool? It's a word with an infinite amount of definitions. If I'm allowed to substitute the word 'cool' for 'interesting', then perhaps I can jump on that train and go for a ride.
As for being an Innovator, my lack of self-esteem pulls me away from believing I'm of that title. I do try to be successful, but that's within the standards of society. My consumer purchases are practical, not "upscale, niche products". I do very much agree with the description pertaining to my 'image' as "expression of their taste, independence, and personality" -- I am independent, but I do love the social life and being outgoing. I can purchase a record of a favorite artist, go home and let it spin while lying in bed, and after relaxing a bit, I can then call up a friend and we'll go get something to eat. I enjoy the little things, and with enough of them, they can weigh just as much as one big, fancy, niche product.
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