Never had I heard of/seen more than half of those ads, but some of them are very clever. They knew that people are spending more time on the computer than the TV, so they took advantage and it successfully worked.
I remember being freaked out by the Blair Witch Project upon my first view, and it took me a while just to watch it again, but I was way too young to realize it as a social media attraction. I only had my sister telling me how 'FRIGHTENING' it was, but I couldn't imagine coming across information about it in message boards and various websites. The commercials were good enough for me to NOT want to see it. But, now I'm a big boy, and that movie is brilliant!
The other ads like the "Will it Blend?" ad were so easy to accomplish, yet so powerful (in the social media world). I should start a viral video series called "Will it Play?" and take votes on what to put on my turntable and see if my needle will play it. It's technically stupid (especially because it will ruin my needle), but the same concept applies. If I got picked up by the top needle makers for turntables, perhaps I could be paid to show how amazing their needles and tonearms hold to various objects?
Hmmm....
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